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Fifty Fifty is a South Korean girl group comprising four members: Sio, Saena, Aran, and Keena. Their name represents the balance between hope and reality. On November 18, 2022, they debuted with the release of their extended play 'The Fifty.'

Fifty Fifty achieved a significant commercial breakthrough with their viral hit single 'Cupid.' Released in Feb 2023, it made them the fastest K-pop group to enter the US Billboard Hot 100 and UK Singles Chart, achieving this within four months of debut. They also became the first K-pop girl group to reach the UK top ten.

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