TikTok Music's Logo
TikTok Music Article Forum
TikTok Music Article Forum
Join TikTok Music
TikTok Music Article ForumArticleHow Did THEY. Change the R&B Landscape?

How Did THEY. Change the R&B Landscape?

MelodyHarper · Posted on April 25th, 2024

Immerse yourself in the evolving world of R&B as we explore the seismic impact of Los Angeles-based duo THEY. Members Dante Jones and Drew Love have been redefining the sonic boundaries of the genre since their emergence in 2015. Signed to the reputed Mind of a Genius Records, THEY. debuted with the critically lauded EP 'Nü Religion', setting a new tone for modern R&B.

The same year, THEY. joined forces with Skrillex and Zhu for the hit single 'Working for It', a track that not only charted their commercial success but also signified their all-encompassing approach melding R&B with electronic beats. The duo's synergy with other musical talents continued as they toured with singer Bryson Tiller in 2016, further expanding their artistic horizons.

In a breakthrough moment of 2017, THEY. released their debut album 'Nü Religion: Hyena', which can be best described as a manifesto of their musical identity. This landmark album didn't just present a collection of tracks, but a narrative about growth, experimentation, and self-discovery within the R&B genre.

The legacy of THEY. is not limited to their body of work; it extends to the intriguing blend of genres that they have championed 'R&B, Hip Hop, and Pop. Their unorthodox sound has captivated audiences globally and has opened up new avenues for emerging artists on platforms like TikTok Music.

Celebrate the journey of THEY. by listening to their inspiring catalog on TikTok Music, where the R&B scene is alive and continuously thriving with fresh, innovative content.