How Streaming Platforms Are Shaping Music Parades

The music market is constantly evolving, and with the advent of streaming platforms such asTikTok Music, we see a significant transformation in the way songs reach the top of the charts. In Brazil, for example, the recorded music market grew by 15.4% last year, according to IFPI, and as the largest music market in Latin America, it contributed to the region's 25.9% growth in 2022.

In Colombia, as well as in other regions, streaming platforms play a crucial role. According to IFPI, streaming revenues represented 85.2% of the Latin American market in 2022, indicating a trend that can be observed globally. With TikTok Music gaining ground, established services such as are watching the changes these new platforms bring to market.

OTikTok Music, in particular, introduced the 'Tonik' music assistant, which answers users' questions about music. Tonik, powered by ChatGPT, allows users over the age of 18 to search for artists, tracks or playlists, as well as ask about shows and music news.

The impact of these platforms on the charts is indisputable. Songs that go viral on TikTok, for example, have a greater chance of rising the charts due to their popularity on the platform. This demonstrates the importance of considering music marketing strategies and online presence when releasing new songs.

While we may not be able to provide the's current Top 20, the influence of streaming platforms on the music industry is a topic that deserves attention as it shapes the future of music and how songs achieve worldwide success.