What is the Impact of Streaming on Pop?

Brazil, known for its rich cultural and musical tapestry, has experienced significant growth in the recorded music market, with an impressive increase of 15.4% over the last year, according to IFPI. As the largest music market in Latin America, Brazil was a key contributor to the 25.9% growth in the region in 2022.

Music streaming has been a booming business in Latin America, and Brazil, being the 9th largest music market in the world, is considered the perfect ground to test new subscription music streaming services. According to the IFPI, streaming revenues accounted for 85.2% of the Latin American market in 2022.

Streaming services such asTikTok Music, are in the, competing directly with giants like, which is closely watching the launch of its new competitor in Brazil., which also has an important market in Latin America, saw its Premium Subscriber base grow 15% year after year in the first quarter, reaching 210 million users, with Europe and Latin America leading the way in this growth.

If TikTok manages to convert a portion of its estimated 84+ million users of its core video app into subscribers to its new Music app, could face a serious market share problem in Latin America.

In addition to offering a streaming platform, TikTok Music brings innovations such as Tonik, a ChatGPT-powered assistant only available to users over 18 years of age. Tonik allows users to ask questions and find music information, with answers provided by GPT Chat, making the music experience more interactive and personalized.

While specific data on Brazil's most popular pop artists may not be available, the influence of Brazilian pop music continues to grow, driven by streaming platforms that offer new opportunities for artists to reach global audiences.