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TikTok Music Article ForumArticleIs Paulo Londra the Next Big Name in Latin Urban Music?

Is Paulo Londra the Next Big Name in Latin Urban Music?

Melodia Ritmo · Posted on April 20th, 2024

Welcome to the vibrant world of Latin Urban music, a genre that has been steadily captivating global audiences with its infectious rhythms and relatable lyrics. Today, we shine the spotlight on an artist who has been making waves in this thrilling musical landscape: Paulo Londra.

The Origin of a New Star: Paulo Londra

Born in Córdoba, Argentina, on April 12, 1998, Paulo Londra's ascent in the Latin music scene is a testament to his talent and dedication. His music, a potent mix of Latin trap and reggaeton, offers listeners a refreshing break from the commonly associated themes of violence and drugs often found in urban music.

From Humble Beginnings to Chart-Topping Hits

Paulo's journey began with 'Relax,' a track that set the stage for a new voice in the industry in early 2017. However, it was his collaboration on hit songs like 'Nena Maldición' with Lenny Tavarez, 'Te Amo' with Piso 21, and 'Cuando Te Besé' with Becky G that catapulted him onto the global stage. 'Cuando Te Besé' not only hit number 45 on the Billboard Hot Latin Songs but also made history as the first track to top the Billboard Argentina Hot 100.

Continuing this meteoric rise, Paulo Londra's single 'Adán y Eva' soared to the top of the charts, affirming his position at the forefront of the Argentine Pop and Latin Urban scene. His ability to collaborate with diverse artists, blending genres, and appeal to a broad audience is evident in his works that resonate deeply with fans across the globe.

Award-Winning Potential and Global Collaboration

His undeniable talent has not gone unnoticed, garnering a nomination for the Best Urban/Trap Collaboration at the Gardel Awards in 2020. Londra's international appeal is magnified through collaborations with international artists like Dave on the chart-busting track 'Nothing On You' from Ed Sheeran’s No.6 Collaborations Project.

Are you eager to discover more about Paulo Londra's music? Download the TikTok Music App and explore his vibrant discography, including catchy singles like 'Tal Vez' and 'Cuando Te Besé'. Let the rhythms of Paulo Londra lead your musical exploration to new heights.

There's no denying that Paulo Londra is a name to watch. With an invigorating mix of Argentine Pop and Latin Urban beats, he's setting the stage for a new era in music, proving that the airwaves are ready for more than just traditional narratives. Whether you're a long-time aficionado or new to the Latin Urban scene, Paulo Londra is an artist you don't want to miss out on.