How is TikTok Music Changing the Music Market in Brazil?
Brazil, known for its rich cultural tapestry and love of music, is undergoing a revolution in the music market thanks to the advent of streaming platforms such asTikTok Music. With a recorded growth of 15.4% in the last year, according to the IFPI, Brazil stands out as the ninth largest music market in the world and the largest in Latin America.
In an environment where 85.2% of music revenue comes from streaming, services like TikTok Music are becoming increasingly relevant. But what makes TikTok Music stand out in such a competitive market?
Building Musical Communities
TikTok Music offers a unique platform where users not only listen to music but also express themselves through commentary, share backstage stories and connect with music lovers with the same interests. This community experience resonates deeply with Brazilian culture, where music is often a collective effort and a form of social expression.
Singing with Lyrics in Real Time
With the real-time lyrics function, TikTok Music allows users to sing and rap like professionals, tracking the lyrics that are automatically displayed. This not only enhances the music listening experience, but is also a powerful tool for learning and practicing new songs.
Collaborative Playlists
The ability to create collaborative playlists with friends is another feature that makes TikTok Music flexible. Music is better together, and TikTok Music understands this, encouraging users to co-create and share their favorite playlists.
Importing Your Music Library
For those who already have a music collection on other platforms, TikTok Music makes it easy to import external playlists with just one click. This means users can bring all their music somewhere and enjoy an integrated listening experience.
Music by Letters Search
The music letter search function is another innovation that TikTok Music brings to the market. If you don't know the title of the song or the name of the artist, you might find what you're looking for simply by looking for the lyrics.
With these distinct features and an assistant like Tonik, powered by ChatGPT and only available to users over 18, TikTok Music is well positioned to become a leader in the Brazilian music market. The competition will be watching, but with the ability to find your music community, sing along and create collaborative playlists, TikTok Music may be the right choice for music lovers in Brazil.
