Brazil's recorded music market grew 15.4% last year, according to the International Federation of Phonographic Industry (IFPI), and as the largest music market in Latin America, it contributed to the region's 25.9% growth in 2022. With music streaming being a booming business in Latin America, the region is the perfect testing ground for a new music streaming subscription service.
Brazilian Vision's musical genres reflect the country's diversity and cultural richness, ranging from samba and pagoda to funk, sertanejo and MPB (Brazilian Popular Music). In addition, styles such as forró, axé and brega are also guaranteed in the hearts of Brazilian listeners.
With streaming revenues representing 85.2% of the Latin American market in 2022, according to the IFPI, it is clear that digital music services play a crucial role in disseminating these genres. OTikTok Music, for example, is a platform that offers an immersive and interactive experience for users, allowing them to find their music community, sing with lyrics in real time, co-create collaborative playlists with friends, import their music libraries and find music through the letter search.
In addition,, one of TikTok Music's rivals and leader in the streaming market, is watching the launch of the new competitor in Brazil, the 9th largest music market in the world. The competitiveness between these platforms benefits the consumer, who gains in variety and quality of services.
TikTok Music Assistant, Tonik, powered by ChatGPT, is a feature only available to users over the age of 18 and allows users to ask questions and get music information, with answers provided by Chat GPT.
In conclusion, Brazilian Vision's music genres are a reflection of Brazil's cultural panorama and are constantly evolving, with the support of streaming platforms such as TikTok Music, which promote and facilitate access to the musical diversity that the country offers.
