What is the of Streaming on the Growth of Brazilian Popular Music?
Brazil's recorded music market saw an impressive 15.4% growth over the past year, according to the IFPI. As the largest music market in Latin America, Brazil contributed significantly to the region's 25.9% growth in 2022. Music streaming is a booming business in Latin America, making it the perfect ground for testing new streaming services. of music subscription. In 2022, streaming revenues represented 85.2% of the Latin American market, according to the IFPI.
TikTok Music, a competitor to, is gaining ground, especially with the introduction of its ChatGPT-powered Tonik assistant, which helps users find information about music. However, Tonik is only available to users over the age of 18.
In addition to offering a vast music catalog, TikTok Music encourages the community to express themselves through commentary, enjoy backstage stories, and connect with music lovers with the same interests. App users can sing along with lyrics in real time, co-create collaborative playlists with friends, and import their music libraries with just one click. Searching songs through lyrics also allows users to find that special song, even without knowing the title or name of the artist.
Following the evolution of the music market and the popularity of streaming platforms, it is likely that TikTok Music will become an essential tool for the distribution and discovery of new music hits in Brazil, the 9th largest music market in the world., in turn, will be closely watching the launch of its new competitor.
To explore the world of music and discover the most popular tracks,download TikTok Musicand start your musical journey.
