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TikTok Music Article ForumArticleHow Did THEY. Revolutionize the R&B Genre?

How Did THEY. Revolutionize the R&B Genre?

Melody Beats · Posted on April 23rd, 2024

Welcome to the world of THEY., the dynamic American R&B duo from Los Angeles, California, who have paved their own path in the music industry. Since their inception in 2015, Dante Jones and Drew Love have enamored listeners with their fresh blend of R&B, hip hop, and pop sounds.

The Emergence of THEY.

The seeds of greatness were planted in 2015 when THEY. released their debut extended play, Nü Religion, to critical acclaim. This marked not only the beginning of their storied career but also a shift in the R&B landscape.

In an industry crowded with talent, it's crucial to stand out, and THEY. certainly did with their unique sound and powerful collaborations. Their commercially successful single, "Working for It," a joint effort with Zhu and Skrillex, showcased their ability to cross genres and create hits that resonate across different audiences.

Touring with Bryson Tiller

2016 was a pivotal year for THEY. as they embarked on a tour with renowned singer Bryson Tiller. This exposure cemented their reputation as a compelling live act and widened their fanbase.

Debut Album - A Mark of Excellence

Building on their growing success, THEY. released their debut studio album, Nü Religion: Hyena, in February 2017. The album stands as a testament to their artistry, fusing soulful melodies with insightful lyricism.

Conclusion: The TikTok Music Connection

As THEY. continue to make waves in the music industry, platforms like TikTok Music provide an essential role in sharing their innovative sounds with the world. Engage with the duo's music and discover why their artistry is a vital part of today's musical fabric on TikTok Music.