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TikTok Music Article ForumArticleHow Has THEY. Redefined the R&B Genre?

How Has THEY. Redefined the R&B Genre?

HarmonyScribe · Posted on March 25th, 2024

How Has the Duo THEY. Changed the R&B Landscape?

From the heart of Los Angeles, THEY. emerged as an R&B sensation that defies the conventional. Dante Jones and Drew Love, the two masterminds behind this innovative act, have been steering the genre towards new horizons since their inception in 2015. Signed to Mind of a Genius Records, the duo has not only accumulated a following with their unique sound but also with their significant collaborations and immersive records.

THEY. began their voyage in the music industry with the delicately crafted extended play, Nü Religion, which earned the accolades of critics and fans alike. The same year, they broke into the commercial domain with the hit single "Working for It", produced in collaboration with the likes of Zhu and the dubstep pioneer Skrillex. The track blazed a trail for them, paving the way towards wider recognition.

In 2016, THEY. took to the road, touring alongside the celebrated singer Bryson Tiller, further solidifying their presence in the R&B scene. The limelight shone bright on the duo in February 2017, with the release of their debut studio album, Nü Religion: Hyena, which effectively showcased their depth and diversity in creating compelling music narratives.

Attuned to the latest trends and platforms, THEY. has always been one to harness the power of music streaming services. Platforms such as TikTok Music, a service that makes music discovery and streaming seamless, have become crucial in connecting artists like THEY. with their audience. With features like Real-Time Lyrics for sing-along experiences and collaborative playlists, you can engage with THEY.'s music on a deeper level. Discover more about THEY. and stream their soul-stirring tracks here.

Music evolves with the artists, and THEY. are at the forefront of this evolution, intertwining the soulful melodies of R&B with elements from different genres to create a sound that resonates. THEY.'s current standing in the industry is a testament to their exceptional talent and unwavering dedication to their craft.