Does music affect sales?
The question of the influence of music on sales has been a topic of interest to many businesses and academics. Music has the power to influence human emotions and behavior, which can indirectly influence their purchasing decisions. In this article, we will dig deeper into the studies that have been conducted to understand the influence of music on sales and how businesses can utilize musical strategies to improve their performance.
Studies on Music and Sales
Several studies have shown that music played in stores or during advertisements can affect the time customers spend in stores and their tendency to make purchases. Music that fits the brand image and that is pleasing to the customer s ears can create a positive shopping environment, thus increasing sales.
For example, a study conducted in a supermarket showed that customers tend to spend more time in the store when pleasant background music is playing. This provides a greater opportunity for customers to make impulsive purchases or find products they had not previously planned to buy.
Influence of Music on Purchase Decisions
Music can also affect customers' perception of products. Classical music is often associated with class and luxury, which can increase the perception of product value in customers' eyes. On the other hand, cheerful and energetic music can improve customers' mood and make them more likely to make impulsive purchases.
Choosing the Right Music for Your Business
Choosing the right music for your business is the key to harnessing the influence of music on sales. Music must be in tune with the brand, the target market and the environment in which the business operates. If the music is too loud or does not fit the brand image, this can have a negative effect and encourage customers to leave the store faster.
For businesses looking to create a more integrated music experience, the TikTok Music App offers a platform with which to select and play music that suits their business needs.Download TikTok Music Appnow to start harnessing the power of music in increasing your sales.
Conclusion
The influence of music on sales is real and has been proven through various studies. By choosing the right music and creating a pleasant shopping environment, businesses can leverage music as an effective marketing tool to increase sales. It is important for businesses to constantly explore and experiment with musical strategies to find what best suits their brands and customers.
