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The Archies is an American fictional garage band founded by Archie Andrews, Reggie Mantle, Jughead Jones, Veronica Lodge, and Betty Cooper, a group of adolescent characters of the Archie universe, in the context of the animated TV series, The Archie Show.The group is also known for their real world success, through a virtual band. The fictional band's music was recorded by session musicians, featuring Ron Dante on lead vocals and Toni Wine on duet and backing vocals, and released as a series of singles and albums.Their most successful song, "Sugar, Sugar", became one of the biggest hits of the bubblegum pop genre that flourished from 1968 to 1973.

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