JEON SOMI

The latest K-pop sensation to take the world by storm, SOMI is an artist of both incredible talent and undeniable appeal. The Canadian-Dutch-Korean singer/songwriter recently signed to Interscope Records as part of its partnership with THEBLACKLABEL (an affiliate of YG Entertainment)—a turn of events that gives SOMI the rare distinction of being one of the few solo K-pop acts to land a record deal in the U.S. Proving her tremendous star power, the 19-year-old artist instantly delivered on that promise with the arrival of her Interscope debut “What You Waiting For,” a larger-than-life anthem whose video surpassed 7.5 million views on YouTube in under 24 hours. As her first new music since “Birthday,” “What You Waiting For” marks the start of an exciting new era for SOMI. Bigger, bolder, and more self-assured, the hypnotic and high-energy track finds SOMI sharing a writing credit with BLACKPINK writer/producer Teddy, and seamlessly shifting from Korean to English in her lyrics. Meanwhile, the visual for “What You Waiting For” offers an outrageous escape into a beautifully warped world all her own. With more new music on the way, SOMI is sure to continue her rise to the forefront of the global pop scene.