Ari Herstand

Ari Seth Herstand (born June 1, 1985) is an American singer-songwriter, author, actor, and blogger based in Los Angeles, California (previously Minneapolis, Minnesota) who specializes in live-looping of the guitar, piano, trumpet, vocals, and percussion. Herstand is popular in the United States where he has played at Summerfest in Milwaukee, WI and the South by Southwest music festival in Austin, TX, as well as Carnegie Hall.He has played with various major artists including Ben Folds, Cake, Sister Hazel, Phil Vassar, Matt Nathanson, Joshua Radin, Eric Hutchinson, and Ron Pope.His music has been played on popular TV shows such as The Real World, One Tree Hill, "Friendzone", "I'm Married To A...," The Real L Word, The Hard Times of RJ Berger.as well as a GMC commercial.He has received airplay on NPR's program All Things Considered and Cities 97 He is known on television for his co-starring roles in Transparent, Aquarius, Mad Men, 2 Broke Girls, Touch, The Fosters, and Sam & Cat. He is the author of How To Make It in the New Music Business: Practical Tips on Building a Loyal Following and Making a Living as a Musician (Liveright)