IA (イア) is a humanoid persona voiced by a singing synthesizer application developed by 1st Place Co., Ltd., headquartered in Meguro, Japan.They use Yamaha Corporation's Vocaloid 3 singing synthesizer technology.Her voice is created using samples of Lia.She has performed at live concerts onstage as either an animated projection or a Pepper's ghost.Many songs have been made with her. IA's name was taken from her voice provider's name, "Lia".