Phantasialand is a theme park in Brühl, North Rhine-Westphalia, Germany that attracts approximately 2 million visitors annually. The park was opened in 1967 by Gottlieb Löffelhardt and Richard Schmidt. Although starting as a family-oriented park, Phantasialand has also added thrill rides, especially during recent years. Furthermore, following the example of Europa-Park, they have decided to attract business customers beside the regular ones, calling it "Business to Pleasure". Phantasialand is known for its high attention to detail in its theming and introduces new attractions more often compared to other theme parks to compensate for its small area and regularly is voted one of the best parks in the world. Among the park's thrill rides is Taron (the world's fastest multi-launch coaster), Black Mamba (a Bolliger & Mabillard inverted coaster) and a themed Mine Train roller coaster called Colorado Adventure, which runs among some mountains in the park's Wild West section and was opened by Michael Jackson.