Serious Black

Urban Breed (often written with a lowercase "breed") is the current vocalist for Project Arcadia, and he is the former vocalist for Swedish heavy metal bands Bloodbound, Serious Black, Tad Morose, as well as Trail of Murder. Urban's style and voice have been described as similar to Ronnie James Dio (Black Sabbath, Rainbow, Dio), Jon Oliva (Savatage, Jon Oliva's Pain), Zak Stevens (Savatage, Circle II Circle), and Mike Howe (Metal Church).