MS MR (pronounced Miz Mister) are a New York-based American pop duo, consisting of vocalist Lizzy Plapinger and producer Max Hershenow.The duo are signed to IAMSOUND, Kitsuné and Columbia Records.Plapinger is also known for her work as co-founder of the New York City/London-based Independent record label Neon Gold Records.Their music has been characterized as indie pop, alternative rock, dream pop and dark wave.