The Bloody Beetroots

The Bloody Beetroots is an Italian electronic dance music group established in late 2006 by Simone Cogo, known professionally as Sir Bob Cornelius Rifo. The name the Bloody Beetroots is both used as a pseudonym for the solo projects of Sir Bob Cornelius Rifo (production, guitar, keyboards, DJ), as well as his formation with ex-member Tommy Tea (2007-2012) & various musicians on rotation.When performing as a group, they are also referred to as The Bloody Beetroots LIVE.The group are well known for the black mask, reminiscent of comic book characters, Spider-Man, Venom, and Grendel, that various members have worn during performances and other public appearances.Since 2016 Rifo performs with the "NO" mask, the meaning of the latter is still hidden.