Guitarist/vocalist Sel Balamir formed Amplifier with drummer Matt Brobin and bassist Neil Mahony in the early 2000s in the shadows of Manchester's post-punk mecca. But the band has more to do with hard rock icons like Led Zeppelin, Who, and Silverchair than with Morrissey and Marr. Their music has been described as 'Soundgarden, Tool, Black Sabbath, Oceansize and Pink Floyd, taking copious quantities of mind-altering substances and venturing on a journey through time and space (to another dimension) and back again.
Amplifier has released six albums and four EPs since its inception in 1999. Their self-titled debut album, Amplifier, was released in 2004 by Music for Nations. Their second album, Insider was released in Europe in 2006 on the SPV label. Amplifier’s fourth album, Echo Street was released in 2013, and the fifth album, Mystoria, was released the following year. They are often cited as one of the most underrated bands of the UK's rock scene, although they retain a strong cult following around Europe.