A$AP Ferg

ASAP Ferg - Ferguson Jr. is the founding member of Harlem's A$AP Mob (Always Strive and Prosper). Starting off as the group's main clothing designer, he then became one of the crew's breakout rappers after teaming with Mob member A$AP Rocky. Named 'Rookie of the Year' at the 2013 BET Hip Hop Awards, before stepping into the music scene, Ferguson aspired to start his own clothing line, inspired by his father who owned a boutique in Harlem which printed shirts & logos for record labels.

Ferg got his big break in 2012 when his track 'Work' landed as the key cut on A$AP Mob's Lords Never Worry mixtape .By 2009, Ferg started developing an aggressive, trap style of hip-hop - 'Trapping means hustling,' he claimed. In 2015, Ferg released the video for his single 'Dope Walk’ in which he coined a viral dance of the same name. Ferg also broke new ground as the first-ever male rapper to become brand ambassador for Tiffany & Co and later that year, he also narrated the Adidas World Cup advert 'Creativity is the Answer'. In tune with his multi-disciplinary zeitgeist, Ferg is also an accomplished designer and artist with deep-running fashion roots – his swag and big personality making him a permanent fixture on the fashion circuit.