Goulbourne has said that his musical production has been most influenced by Busta Rhymes, Missy Elliot, Chief Keef, and Timbaland. Goulbourne has also stated he does not have any main musical influences, "I listen to every genre: rap, rock, classical, heavy metal...I listen to Adele sometimes too".
Following Goulbourne's release from detention, he formed the rap group "Very Rare” with XXXTentacion and released his first song "Catch Me" on the streaming service SoundCloud. He began to gain popularity in 2017 following the release of his songs "Catch Me Outside" and "Babywipe", which are both featured on his mixtape YouWillRegret and certified Gold by the RIAA. On November 18, Goulborne uploaded the cover art for his debut album on his social media, Stokeley, which was released on November 30, 2018.