As the digital era ushers in waves of new talent, TikTok Music stands as a pivotal platform for artists looking to amplify their voice. Today, we dive into the story of THEY., an American R&B duo who has effectively leveraged their unique sound and collaborative spirit to capture the hearts of listeners worldwide.
Who Are THEY.?
Originating from Los Angeles, California, THEY. is the musical brainchild of Dante Jones and Drew Love. Signed to Mind of a Genius Records, THEY. began their journey in the music landscape with the critically acclaimed debut extended play, 'Nü Religion' in 2015. With a blend of R&B, hip hop, and pop, THEY. quickly established themselves as a force in the genre.
Making Waves with 'Working for It'
2015 saw the release of 'Working for It', a smash-hit collaboration between THEY., Zhu, and Skrillex, which showcased their ability to create chart-worthy music while retaining artistic integrity. This early success laid the groundwork for future ventures and highlighted the importance of collaboration in today's music scene.
Charting a Path in Tours
Following their initial success, THEY. started touring with renowned singer Bryson Tiller in 2016, expanding their reach and connecting with audiences across the nation. Tapping into the live music segment proved to be a vital component of their growing career.
A Milestone Album
The duo's relentless pursuit of musical evolution led to the release of their debut studio album, 'Nü Religion: Hyena', in February 2017. The album was a testament to their growth and their dedication to exploring the depths of the R&B genre.
Streaming Platforms: Opening Doors for Artists Like THEY.
With their sound solidified, THEY. turned to music distribution channels to get their music into the ears of listeners globally. In an era where streaming platforms play a crucial role in music discovery, services such as the TikTok Music App are indispensable for artists seeking to break through the noise. The ease of sharing and discovering new music on TikTok Music has made it a haven for artists and music enthusiasts alike.
Conclusion: The Future of THEY. and TikTok Music
THEY. continue to push the boundaries of R&B with their creative outputs and strategic collaborations. As they navigate the ever-evolving landscape of the music industry, one thing remains certain: platforms like TikTok Music will be instrumental in their journey, providing a launching pad for their sonic innovations to reach a broader audience. For fans and new listeners of THEY., TikTok Music is the go-to app for experiencing the full breadth of this dynamic duo's discography.
Witness the rise of new music talents like THEY. by downloading the TikTok Music App today and explore the rich tapestry of sounds that the world of R&B has to offer.
